I didn’t know you were here!

I think every retailer has had at least one customer say this to them at some point, even if they’ve been in the same location for years! Shoppers are creatures of habit. They tend to park in the same place, visit the same shops and rarely venture down the road next door. How do we get them to see you and visit your shop?

No matter how much marketing you do, you will ALWAYS get someone who ‘didn’t know you were here’. So it’s easier to focus on your ideal customers, those that are a perfect fit for your brand and products or services you sell. You are not excluding people; you are being clear on who you are and what you stand for.

Focusing on a clear customer profile makes it easier to: create a focused plan, create marketing that speaks to your ideal customer, target your advertising and increase your sales! Being clear on your ‘WHO’ makes it easier to create marketing that will attract them to buy from you.