Every independent shop owner has a vision, a dream that fuels their passion for what they do and why they started their business. But let’s be honest: the day-to-day grind of running a shop can feel all-consuming.

We know (don’t we?) that when we improve the community structures, the support networks and the built environment that surrounds us, our heath improves. Not just our mental health but our physical health too.

A little analysis enables great clarity. This might sound obvious, but really, monitor and measure as much as possible. Obviously, you track income and outgoings, which have become increasingly important as costs rise. But what other metrics can you or should you track in your business?

When we pay attention, and turn towards our customers, giving consideration and observant care, we are actively listening to what they are saying. What does customer service mean to you in your business and for your customers?

I haven’t met a business owner yet (including myself) who doesn’t have times where they struggle with knowing what content should be in their marketing, whether that’s for Social Media, Blog Posts or Emails.

Finally, we have reached February… with Christmas a distant memory, it only means one thing – Valentine’s Day is on the horizon. Get ready for the onslaught of all things, red, fizzy, fluffy, sparkly and smelly (in a good way!).

No matter how much marketing you do, you will ALWAYS get someone who ‘didn’t know you were there’. So it’s easier to focus on your ideal customers, those that are a perfect fit for your brand and the products or services you sell.

Creating your future from a place of calm and openness, with a full heart and a clear head will mean you’re far more likely to create a plan for the future that you love.

It all starts with the plan. It doesn’t have to be complicated, but it does have to be specific.

Is this you? Do you ever create a plan and then never look at it? We are enthusiastic at the start and create these big plans, with all the things we want to achieve, but end up making them far too complicated.

Winging it is one way of managing your business, but does it get you the results you want?